Wendy Stevens - Mobile Event Marketing Firm The Borden Agency Expands Again by Creating a New Department and Announcing a Major New Hire to Run It

2007-09-28T07:45:55+02:00

In keeping up with the demands that come with being one of the country's most successful mobile event marketing companies, The Borden Agency has created a new Business Management department to run their home office, and has hired high-profile business finance veteran Gina-Maria Leone to lead it.

"The growth that we've experienced has made it necessary to have all financial, accounting, and human resources functions under one umbrella," says The Borden Agency CEO Larry Borden. "While this move alone will make operations smoother, getting Gina to run it has been a major achievement for us."

Indeed, Leone brings with her a stellar list of accomplishments that comprise some of the most distinguished names in business and entertainment. Her previous positions include a stint as Controller at Mitchell and Ness Nostalgia Inc); and as the CFO for the Philadelphia Soul Arena Football Team (where she reported directly to team owner Jon Bon Jovi and then team President, Ron Jaworski).

"I am excited to be working with The Borden Agency and their accomplished staff," said Leone. "From my first conversation with Larry, I could tell that we shared the same work ethic. The Borden Agency is definitely growing, and I really want to be a part of that because I feel my talents and skills can only help us reach even greater heights."

Leone will begin at The Borden Agency October 1.

About The Borden Agency

The Borden Agency, headquartered in Philadelphia, PA is the only Event and Mobile Marketing agency that's also a consultancy. Through a disciplined four step approach: Learn It, Plan It, Do It and Evolve It, The Borden Agency provides expertise in mobile marketing strategy, concept development, budget creation, brand integration, custom vehicle procurement, event selection and routing, D.O.T. laws, safety, contract negotiations, staffing, daily management, and, most importantly, achieving solid measurable results. Partial client list includes Avon Products, Dunkin Donuts, GE, Charming Shoppes, Graco Baby Products, Sunny Delight, Warnaco, Twentieth Century Fox, Mountain Dew, DeBeers, BlackBerry and others. In 2007, The Borden Agency was awarded the 2007 Small Business Excellence award from the Philadelphia Chamber of Commerce. Additional information about The Borden Agency may be accessed at the company's website, www.thebordenagency.com.

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